MASHU is a sustainable and ethical bag brand conceptualised in the UK and handcrafted in Greece. Inspired by Art Deco and Art Nouveau architecture and interiors. The structured minimal silhouettes of the bags offset the playful embroidered textures to create a nuanced aesthetic balance.
The bespoke handles – a signature of the brand – turn each bag into a unique and distinctive statement. Inspired by Ancient Greek columns, Art deco and Memphis design movement. The bags are made from ethical and sustainable sourced materials that don't harm the environment or its inhabitants.
All their materials are vegan, ethical and sustainably sourced. MASHU's linings are made from recycled polyester and recycled plastic bottles. The bags are made from a sustainable PU using toxic-free solutions. They have a minimal dependency on natural resources, with low volatile organic compound, overall reducing carbon footprint.
For SS19 Mashu celebrates nature. Earthly tones of terracotta, blue, white, emerald and yellow are paired with wooden handles creating a natural allure. Mashu's new collaboration with Opus furniture designers in Athens means that all their handles for SS19 come from small wooden off cuts from their workshop that would otherwise be discarded. Creating a cradle to cradle design system.