Gænus was founded in 2016 by Eftychia Sarri in London. Nowadays the brand's activity is between Athens and London. We are a womenswear brand focused on conceptual streetwear. Our concepts encode in garments narratives of the individual, social and cultural identity of the contemporary world.
Through our work and campaigns, we try to engage with an audience who is sensitized to social issues and activism and is eager to understand our product. Along with our main collection we create a capsule collection focused on craftsmanship.
We are working on a long-term plan to collaborate with Greek artisans and bring old practices back to life, by creating a product with contemporary edge. We showcased twice with Heavy London Showroom. We launched our A/W17 collection during LFW at London Showrooms and PFW.
The following season we presented our SS18 collection in Paris with the support of UKFT. Both seasons we received attention from press, buyers, with MK2UK, London, being our first stockist starting from SS18.