P by Panache

Sunyoung Cha
Panache launched in 2008, meaning "plume on a helmet".

The aesthetic for the brand stems from Cha, Sunyoung, the founder and designer's love of the middle age's beautiful armouries and their special working mechanism.

Cha first designed fashion jewellery for Jonathan Saunders 2007 Spring/Summer London fashion week runway in the year she graduated Central Saint Martins. Cha also designed the award-winning works including an art medal which was later housed in the British Museum.

1F 94-6 Cheongdam-dong
Seoul 06016


Sales Contact

Sunyoung Cha
Tel: +82 (0) 2 3445 7756
Mobile: +82 (0) 1030 527756

Press Contact

Yewon Lee
Tel: +82 (0) 2 3445 7756
Mobile: +82 (0) 1075 231679