London Fashion Week
16th - 20th February 2018

The Store Studios at 180 Strand, London WC2R 1EA

Opening times:
Friday 16th February: 9:00 – 19:00
Saturday 17th February: 10:00 – 18:00
Sunday 18th February: 10:00 – 18:00
Monday 19th February: 9:00 – 19:00
Tuesday 20th February: 9:00 – 18:00 


Located at The Store Studios, 180 Strand, the Designer Showrooms is home to over 150 British and international designers. Presented within is a rich and diverse selection of products in a highly curated showroom. Showcasing at London Fashion Week raises the profile of brands as part of London Fashion Week’s edit of what to see. 

The international element of the showrooms illustrates that the doors to London are truly open, with designers showcasing from Dubai, Finland and South Korea. The pull of London on a global scale is undeniable. The UK continues to be an attractive and fertile home for an array of designer businesses of any size.

Of the four fashion capitals, London is the only city that hosts the Designer Showrooms in the same venue as the official British Fashion Council (BFC) Show and Presentation Space. The LFW Designer Showrooms have launched many global brands, including a number of on-schedule designers.

Showcasing in the highly curated Designer Showrooms allows brands to develop relationships with globally influential stores and helps to increase their exposure to top international journalists, publications and stylists. In addition to this, designers will also gain access to seasonal press and buyer accreditation lists and access to the BFC’s Designer Support programme, which includes one-to-one business advice and seminars.

For enquiries please contact:
Luella Bitelli
Tel: +44 (0) 20 7759 1963